My Story

How it all began...

My name is Jessica Smith and I am the sole owner and operator of Flippin’ Fabulous LLC. I currently reside in the small town of Wind Lake, Wisconsin.  I am a mother, a wife, and a lover of life who designs and creates all things fabulous!  I love what I do and love sharing my creative talents with others.

Ever since I was a little girl, I’ve had a passion for decorating and art.  I always loved drawing and painting, and kept a stash of sketchbooks and paint supplies in my bedroom closet.  I took as many art classes as I could throughout my school years.  As a young adult, I quickly learned that I had a passion for home décor and decorating.  I often received many compliments on how beautifully decorated my home was.

Before I decided to launch my business in 2016, I felt stuck in a vicious work cycle in corporate America. I was sick and tired of feeling sick and tired. I was burnt out.  While talking with friends, family, and co-workers, I was oftentimes told that I had missed my calling.  I knew I was at a turning point in my life, and that God had something bigger planned for me. God gave me the gift of creativity.  After completing several months of research and self-reflection, I decided to quit my career of working 14+ years in the insurance industry to open my own business. I followed my dream of becoming a “mompreneur” and thus, Flippin’ Fabulous LLC was born.

My business is based on the idea of being sustainable and going green. I am an avid bargain shopper in almost all aspects of my life. I strive to purchase as many materials as possible from local thrift shops, estate sales, antique stores, private sellers, and the like. This keeps materials out of the landfill and thus reduces waste.  I repurpose and upcycle whatever I can.  My goal is to bring you fabulous quality pieces at affordable, budget-friendly, and fair prices. 

Follow along on my creative journey!





Online Shop




Thank you for supporting my small business!

An Interview with the Artist

Jessica sits down to give you real-talk about why she chose to start this business and why she continues to do what she loves. 



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My Workshop

This is where all the magic happens.  All of my pieces are created inside my studio office and workshop. 

My Studio Office

Designed by yours truly, this is my “imagination station.”