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About Flippin' Fabulous

My name is Jessica Smith and I am the sole owner and operator of Flippin’ Fabulous LLC. I currently reside in the small town of Wind Lake, Wisconsin.  I am a mother, a wife, and a lover of life who designs and creates all things fabulous!  I love what I do and love sharing my creative talents with others.

Ever since I was a little girl, I’ve had a passion for decorating and art.  I always loved drawing and painting, and kept a stash of sketchbooks and paint supplies in my bedroom closet.  Doing crafts was therapeutic for me and I performed best when I was being creative.  As a young adult, I quickly learned that I had a passion for home décor and decorating.  I often received many compliments on how beautifully decorated my home was.

Before I decided to launch my business in 2016, I felt stuck in a vicious work cycle in corporate America. I was sick and tired of feeling sick and tired. I was burnt out.  While talking with friends, family, and co-workers, I was oftentimes told that I had missed my calling.  I knew I was at a turning point in my life, and that God had something bigger planned for me. God gave me the gift of creativity.  After completing several months of research and self-reflection, I decided to quit my career of working 14+ years in the insurance industry to open my own business. I followed my dream of becoming an entrepreneur and starting my own company and thus, Flippin’ Fabulous LLC was born.

I decided to pursue my dream of being a full time artist and owning my own small business.  I started out by renting a small booth inside a local antique mall in Waterford, Wisconsin. My main focus was creating handmade wood signs from repurposed wood.  I started to learn the process of refinishing furniture, and my pieces moved quickly and I was addicted!  My business was growing fast, so I decided to add a 2nd booth to the antique mall. From there, I expanded into several other locations in southeast Wisconsin and northern Illinois.  I decided to work with local artists on a consignment basis, and that helped my business grow and prosper.

When Covid hit in early 2020, I had to pivot my business in order to stay afloat, despite many other small businesses being forced to shut down and close doors. I did a ton of research, worked with a business mentor (Jennifer Allwood), and worked diligently on my website to move to e-commerce.  I then launched my online shop. Fast forward to late spring of 2022, when I received the news that the location I called home to for 6 years (Waterford Unique Antique Market) was for sale and the owners were closing the business.  I was not ready to close my business and knew I needed to pivot, yet again.  I looked at a few potential locations but nothing caught my eye, until I came across the charming downtown area of Waukesha, Wisconsin. They say when one door closes another opens and this is exactly what happened in my case.

On September 16th, 2022, I opened the doors to Flippin’ Fabulous’ first brick & mortar storefront in Downtown Waukesha. I am the sole owner and operator of my award-winning small business boutique that features a curated collection of refinished furniture, home décor, apparel, accessories, and gifts. Most products are handmade by select artisans located in Wisconsin and the USA.  Classes, workshops, and pop-up vendor events are held year round. Design consultation services are also available.  I work with customers who need help decorating their home and finding unique and trendy home décor pieces while keeping their budget in mind. I worked hard to build my business from the ground up and continue to bring my customers, who I call my fabulous fans, fabulous finds from artists like myself and other small businesses.  My goal is to bring you fabulous quality pieces at fair prices.  It’s not just a house, it’s your home. Make it fabulous!

“Turning ordinary into extraordinary and drab into fab!”

Jessica Smith of Flippin' Fabulous